Instead, you receive the data immediately. This way you save yourself the trouble of going to the website and looking for prices.
Table snippets usually contain data, and it’s especially useful to apply it regarding prices and dimensions. It is a clear example where it wouldn’t make too much sense to optimize for a bullet/numbered list. In our example above, the definition box answers the query the best, as its title talks about the best ways to store onions. Paragraphs, also referred to as definition boxes, are used to directly respond to a query with the intent of finding a definition or description. If we take a look at this example, we see that in this instance, it’s better to structure a numbered list, instead of one with bullets.
Numbered lists are practically the same as bullets lists, with the main difference that items could have a logical reason to be numbered. Plus, they are useful to users who just skim through the article.īullet point lists are especially useful when you’re writing about statistics, since there generally isn’t an exact numbered order you need to follow. They make information easier to comprehend, and they summarize the key points. It’s always a good idea to include bullets lists in your articles. Generally, there are six types of featured snippets you can rank for on Google. Now, let’s talk more about the different types of featured snippets. Keep in mind that 99% of featured snippets are from results that already rank on the first page, which really signals that you should first try to penetrate, in order to stand a chance to rank for a snippet. Here’s a summary of featured snippet benefits: Not to mention, it’s an extra SERP feature that puts you one step ahead of the competition. On top of that, securing a featured snippet can result in higher click-through rates, and attract more customers to your website. Why Are Featured Snippets Important for SEO?įeatured snippets are important for SEO due to the fact that they can provide your brand with additional exposure, bring in more traffic, and increase search engine visibility. Keep in mind that every question could contain an answer from a different website, although it’s not impossible to rank for each of them, provided that you’ve written and optimized your text well.Īll this is nice for the users, although, you still might be wondering what the benefits are of snippets from a business point of view? Again, the goal of PAA boxes, is to provide a concise answer to a particular question. However, this does not mean that another website can’t outperform them and rank for that position zero.Īdditionally, there’s a “People also ask” box displayed, which is another form of a snippet. Google has pulled out this snippet from review42’s article, as it is of the highest search relevancy. Given how the keywords contains “statistics”, the search intention is probably informational, I.e., the user is looking for stats about this platform.Īs you can see, the featured snippet is at the very top of the page, even above the first result (although below the paid ads, if such are applicable), hence SEO specialists refer to it as position zero. In this example, the search query is “foursquare statistics”. Of course, the goal of these snippets is to save the user time and present the most relevant piece of content – it could be statistics, lists, definitions, etc.īut before we continue, let’s have a look at an example of a SERP containing a featured snippet. They aim to give a direct answer to your search query or highlight important information that is most probably relevant to what you’re looking for. In simple terms, featured snippets are selected search results. Ready? Set? Go! What Is a Featured Snippet?
#TYPES OF FEATURED SNIPPETS HOW TO#
We will help you understand what featured snippets are all about, how to optimize for them, and when you should try to rank for one. On the contrary, click-through rate could be significantly increased, depending on the query, intent, and content of the snippet features. In fact, only 19% of SERPs have a featured snippet, but this does not mean they are insignificant. However, not all search queries have such a snippet. These are called featured snippets, and they usually contain a direct answer to your query. Have you noticed how certain Google searches display an information box at the top of the page?
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